ANNE WALKS THE RUNWAY

Anne Curtis walks the runway of Philippine Fashion Week for Lyle Ibanez and Yvonne Quisumbing.

Anne Curtis arrived at the L'Oreal Lounge at around seven in the evening wearing a hot red number, her hair looking as bouncy as in her Total Repair commercial. We initially thought that she was there to watch the first of two shows sponsored by Philippine Fashion Week's official beauty partner. But what became the highlight of the night, for those present and others following via our feeds on Twitter and Facebook, was her runway walk for the Holiday collections of both Lyle Ibanez and Yvonne Quisumbing, a show presented by L'Oreal.

She opened Lyle’s show in a red, her L’Oreal color of the night, bustier dress with a sheer skirt walking the length of the catwalk like a pro. For Yvonne, she opened and closed the show in a red draped top worn over a black knee-length skirt with her hair still perfectly bouncy. In less than three minutes, Anne was able to change into another Yvonne Quisumbing creation to join the designers for a final curtain call.

Kudos to Anne for walking at Philippine Fashion Week for the second time around (first one being at the last Folded & Hung Streetcast). We almost couldn't believe it when she tweeted right after the show—"Yey! After having cold hands and jello knees! I survived the runway world!"

Anne Curtis and Gina Alajar Go Indie in ‘Kinse’

15 filmmakers unite to defend human rights through ANC’s “Kinse.”

ANC, the ABS-CBN News Channel, launches “Kinse,” a powerful collection of four to six-minute short films on human rights directed by some of the Philippines’ finest filmmakers.

A follow-up project to last year’s controversial “amBisyon2010,” “Kinse” features 15 stories that will hopefully pave the way to putting a stop to different kinds of abuses being experienced in the country.

Joining ANC’s crusade for human rights are directors Erik Matti, Carlos Siguion Reyna, Mark Meily, Auraeus Solito, Raymond Red, Jim Libiran, Jon Red, Richard Somes, Ato Bautista, Kiri Dalena, Ray Gibraltar, Raymund Amonoy, Kidlat de Guia, Nico Puertollano, and Paolo Villaluna, who all offered their time and talents pro bono for this project.

“Kinse” is also not bereft of star power with mainstream performers such as Gina Alajar and Anne Curtis acting in some of the films.

Executive producer Patricia Evangelista, who was at the helm of “amBisyon2010,” said that the films in “Kinse” will tackle a wide array of issues that include domestic violence, media harassment, extrajudicial killings, children and women’s rights, indigenous rights, and justice.

She added each filmmaker was given creative freedom and funding by ANC and the Embassy of the Kingdom of the Netherlands, with the support of the Commission on Human Rights, so that they could pursue and fulfill their visions for “Kinse.”

In his film “Batch 2011,” Palanca-awardee Libiran will let us into the story of young men entering a “brotherhood” as a way to tell the graduates of this generation to protect democracy.

Matti, meanwhile, aims to defend the right to live freely in his opus featuring award-winning actresses Anne Curtis and Gina Alajar.

Villaluna, who co-created “amBisyon2010” with Evangelista last year, will show the story of a little boy whose life was cut short because society didn’t approve of his sexual preference.

“Kinse” is part of ANC’s year-long celebration of its 15 years of telling the nation’s stories. Evangelista said they hope that for every film in “Kinse,” “there will be one less victim whose story ANC will tell.”
ANC has also partnered with the Springfilm Foundation and The Embassy of the Kingdom of Netherlands, for a full length film on human rights being directed by Dutch filmmaker, Jacco Groen. The film will be released later this year.

“Kinse” will have a by-invitation theatrical premier at the Tanghalang Aurelio V. Tolentino (CCP Little Theater) on Thursday, May 19. To win invitations, join the “Kinse” contest on Twitter (@kinseanc) by sending your answers to 15 questions about film and human rights. The posters with the best answers will win two (2) tickets each. ANC will accept answers until tonight (May 16).

ANC will also air a six-part TV special on “Kinse” hosted by actress and women’s rights advocate Angel Aquino beginning Monday (May 23), 9:30pm on SkyCable ch. 27. Get to know more about the films and the directors of “Kinse” at www.kinse.tv.

Top Celebrity Endorser

Anne Curtis is the latest endorser of SMDC, among other products under her belt, and we all wonder what makes her the perfect endorser? Other artist may have a lot of billboard in EDSA but Anne dominates the road of EDSA. Having her billboards not just stationary but it travels along the road, a lot of the products she endorse are posted at the back of different buses. She is literally everywhere.

As per Abante, see top endorser in the Philippines below. 

Dalawampu’t tatlong pangalang base na rin sa kanilang visibility sa mga tri-media advertising campaigns ay maituturing na top celebrity endorsers ng bansa sa kasalukuyan.

KRIS AQUINO

Hindi na kailangan ng opisyal na listahan para patunayang among our local stars, the Queen of All Media is still on top kung bilang ng mga product endorsements ang pag-uusapan. The mere fact na in almost every gap ng mga programa sa telebisyon ay umiere ang kanyang mga commercials ay nangangahulugang she’s regarded most effective in bringing products to the awareness of the consumers.

SHARON CUNETA

Always visible ang Megastar sa kanyang mga commercials may TV show man siya o wala. Ibig sabihin, nasa kamalayan siya ng masang Pilipino at laging big deal everytime na ma-associate ang kanyang pangalan sa isang produkto. Given na ito dahil sa kanya na rin nanggaling na hindi naman siya basta tumatanggap lang ng endorsement, and instead ay namimili siya dahil aniya’y bahagi ng kanyang kredibilidad ang totohanan niyang pagtangkilik sa mga produktong iniendorso niya.

MANNY PACQUIAO

Bago pa man ang pakikipagbakbakan ng nag-iisang People’s Champ sa Las Vegas against Shane Mosley kahapon ay pumutok na ang balita hinggil sa pinakabago niyang mga endorsement deals not just here but in the US. Patunay lamang ito ng patuloy na pag-angat ng kanyang status bilang international athlete and celebrity. In our local grounds ay aware tayo sa napakarami na niyang product endorsement na siguradong bubuhos pa sa mga darating na araw.

ROBIN PADILLA

Marahil ay ang kakaibang machismo at mass appeal na taglay ng binansagang Bad Boy of Philippine movies ang dahilan kung bakit hindi lang sa pagiging action star siya klik sa masa kundi sa pagiging endorser din. Sa dami ng ad campaign at advocacies na pinangunahan niya all these years, it only shows na sa mundo ng adverti*sing, Robin Padilla has never been a bad name.

VIC SOTTO

Pak na pak as in fullpacked ang mga product endorsements ng nag-iisang bossing na si Vic Sotto. Sa mahigit tatlong dekadang hosting stint sa longest running noontime show na Eat Bulaga, hindi na rin mabilang ang mga produktong pinromote at ipinakilala niya sa publiko and yet masasabing habang tumatagal ay lalo pa siyang pinagtitiwalaan kaya naman among his contemporaries ay pinaka-visible siya sa mga commercials at this point in time.

JUDY ANN SANTOS

Inabangan ng masang Pilipino sa iba’t ibang teleserye na kanyang ginawa, ngayo’y patuloy siyang tinututukan ng kanyang mga fans sa teleserye ng totoo niyang buhay. Ganyan si Ms. Judy Ann Santos-Agoncillo dahil kahit man lang sa TV commercials ay pinananabikan siyang mapanood habang abala siya sa bago niyang role bilang asawa at nanay.

AI AI DELAS ALAS

Madaling maka-identify ang publiko sa tinaguriang Comedy Concert Queen dahil sa mga pelikulang may kinalaman sa pagiging ina na nagluklok sa kanya twice bilang Box Office Queen. Pamatay na mga punchlines, agaw-eksenang costumes at pagiging ‘nanay na nanay’ sa kanyang mga anak – alin man sa mga ito o lahat ng ito, posibleng dahilan kung bakit belong siya sa listahang ito.

AGA MUHLACH

Starting out still a bachelor in endorsing Jollibee until this day kasama na ang kanyang twins ay hindi matatawarang patunay how much the company trusted him all these years. Masayang pamilya at matatag na katayuan sa industriya, ito marahil ang sikreto kung bakit may pambihirang ngiti sa bawat commercials niya.

SARAH GERONIMO

Bentahe ng Popstar Princess ang kanyang huge fanbase kaya naman paborito siyang kuning endorser. Infact sa huling anim na buwan ng sirkulasyon ng Abante, si Sarah ang pinakamaraming beses na natunghayan ng mga readers sa kanyang mga print ad campaigns.
ANNE CURTIS

What keeps Anne Curtis beautiful? Kung iisa-isahin marahil ang mga produktong iniendorso ng Showtime host and Greenrose star ay makukuha mo ang sagot dahil si Anne na yata ang literally may inien*dorsong mga produkto na ginagamit from head to toe.

KIM CHIU

Mula sa loob ng bahay ni Kuya hanggang sa kanyang paglabas ay patuloy na sinusubaybayan ang upcoming ‘Binondo Girl’ at primetime teleserye princess ng Kapamilya network kaya naman sunud-sunod din ang endorsement offers sa kanya. Hindi naman nakapagtataka dahil masasabi ring siya ang produkto ng reality TV show na may pinakabonggang showbiz career sa ngayon.

ANGEL LOCSIN

It seems na apple of the eye hindi lang ng football athelete na si Phil Younghusband kundi maging ng mga adverti*sers ang two-time sexiest ng FHM poll dahil sa patuloy na pagdating ng mga endorsement offers sa kanya. Isa rin siya sa mga artistang hindi binibitawan ng sariling hukbo ng mga followers dahil mapa-TV show, pelikula and even texting polls ay sinusuportahan siya.

PIOLO PASCUAL

Piolo will not be the Ultimate heartthrob for nothing dahil kung followers din lang ang pag-uusapan ay laganap ito, dito man o maging sa ibang bansa. Very professional and passionate sa lahat ng kanyang mga ginagawa, hindi nakapagtatakang siya rin ang dream leading man hindi lang ng mga baguhan kundi maging ng mga sikat nang female stars.

MARIAN RIVERA

The hottest Kapuso star is also one of the most sought-after product endorsers in the Philippines. Taglay ang mukhang hindi puwedeng dedmahin ihalo man sa karamihan, hindi lang siya mukhang artista, hers is a face na sadyang pang-commercial pa.

KC CONCEPCION

She could be the Megastar’s heir apparent pagdating sa mga endorsement. No, not necessarily of the product brands na iniendorso ng kanyang megamom in her younger years kundi dahil taglay rin ni KC ang mga qualities bilang ideal product endorser of this generation.

JOHN LLOYD CRUZ

Best-remembered for his love-struck characters sa mga pelikulang nagluklok sa kanya bilang three-time Box Office King, Lloydie is definitely here and there to influence the consumers. Kung nagagawang i-memorize ng kanyang mga tagapanood ang mga nakaka*kilig niyang linya sa mga pelikula, bakit naman hindi ang mga produktong iniendorso niya.

DINGDONG DANTES

Maliban sa pagiging hottest leading man sa bakuran ng Kapuso Network, Dingdong takes on the responsibility as the founding Chair of Yes Pinoy Foundation na ang major objective ay makatulong sa mga less fortunate children. Kaya naman kung anuman ang mga blessings na naibibigay ng mga product endorsements niya, sigu*radong naisi-share din niya sa iba.

JERICHO ROSALES

Mr. Pogi is really back dahil pagkatapos ng sandaling panlalamig ng kanyang career ay muli niya tayong pinainit sa back-to-back na te*leseryeng Dahil May Isang Ikaw at ng palabas pa ring local adaptation ng Koreanovelang Greenrose. And with his chart-topping single Bumuhos Man Ang Ulan’, kasabay na bumubuhos ang mga offers for him to endorse a product.

DEREK RAMSAY

Kabilang sa elusive batch of leading men na angat sa looks and acting skills, madalas na may kinalaman sa wellness and nutrition ang mga endorsement ng actor, model and Frisbee player na si Derek Ramsay. Needless to say, muscles in the right places and athletic prowess really draw attention kaya naman hindi lang sa mga movie fans and televie*wers malakas ang kanyang appeal kundi maging sa mga health buffs and fi*gure-conscious na rin.

MICHAEL V.

Very effective for what he is not, ito marahil ang edge ni Michael V hindi lang bilang endorser kundi bilang komedyante. Umaapaw na sa talento, puwedeng-puwede pang maging kahit sino depende sa hinihingi ng konsepto.

BOY ABUNDA

Full of conviction and authority, sino ang hindi bibilib once na nagsalita ang most awarded talkshow host patungkol sa iniendorso niyang produkto? But of course, beyond hosting skills ay hindi matatawaran ang kredibilidad at magandang imahe na napanatili niya sa buong panahon niya sa showbiz kaya naman pasok din siya sa listahang ito. Isang mabuting kaibigan at mapagmahal na anak, even some of the biggest names in the industry entrusted their careers to ‘Tito Boy’ dahil sa kanyang starmaking power and expertise.

RYAN AGONCILLO

Hindi lang isang magaling na TV host, seems like being a husband to Judy Ann Santos and a father to Yohan and Baby Luchio are added points para mas maging indemand pa bilang product endorser ang isang smart-charmer at family man by the name of Ryan.

GERALD ANDERSON

Not to be left out is the other half of the famous Kimerald loveteam dahil aside from their numerous endorsement together ay may mga iniendorso ring produkto si Gerald on his own. Sa katunayan, sa kanyang mga latest TV commercials ay napapanood siya minus Kim Chiu.

‘Superstar’ Anne thanks her one million followers

With all the success and popularity Anne Curtis is enjoying as an actress and a TV host, she could just complacently savor the bounty of her toils, but there's no stopping Anne from challenging herself and venturing into other things.
In a previous interview with Yahoo! OMG! Philippines, Anne will be releasing her own recording album for fun and satisfying her passion. Now, Anne is already a step closer to becoming a businesswoman and is up in the Twitter ranks with over a million of followers.
In the press conference of the Cosmopolitan Philippines Fun and Fearless Female Awards 2011 at the Richmonde Hotel in Eastwood City on Thursday, May 5, Anne shared her thoughts on her new, fearless ventures and her Twitter milestone. In an online poll, Anne bested Marian Rivera, Heart Evangelista and Sarah Geronimo in the "Superstar" category for being the "Ultimate Cosmo girl."
Anne's cosmetics line
"Soon, I will become a businesswoman. I will be coming out with my own cosmetics line that I'm really searching for," Anne exclaimed. Considered as one of the most beautiful faces in the entertainment industry, Anne is admired for her looks and fashion sense—gracing various magazine covers and TV commercials.
"Of course, it is based on red lipstick. It's my thing. So, right now I'm meeting up with suppliers with the help of make-up artists I work with. So hopefully, if not the end of this year, in time for Christmas or early next year. People also always ask me of pink lipstick," Anne said referring to her own cosmetics line she will unveil soon.
Anne entered showbiz as an actress when she was 14 years old as a mainstay of the GMA-7-Viva Entertainment youth oriented drama, "TGIS". A Viva contract artist, Anne moved from the Kapuso network to ABS-CBN, where she blossomed into a topnotch showbiz personality. Last year, Anne established herself as a TV host through the ABS-CBN daily talent show, "Showtime."
Having shifted from acting to hosting, does Anne favor one over the other? "I really cannot choose just one because starting from 'Showtime,' it has been my passion to actually host and interact with madlang people. And acting will always be number one in my heart because that's what got me into this business. But, I really can't choose. My heart is really split in half for both acting and hosting," Anne told Yahoo! OMG! Philippines.
A million thanks
Recently, Anne also achieved another significant milestone being a user of the social networking site Twitter. She is the first Filipino celebrity who reached the one-million follower mark on Twitter, placing her in the ranks of Hollywood and international stars like Lady Gaga and Justin Bieber.
But for Anne, Twitter is another medium to express her thoughts and connect with people, especially her fans. With the feat, Anne is very thankful, while not feeling any pressure in carrying a responsibility of being able to communicate and interact with over one million Twitter users. "I'm not pressured at all. I continue being who I am with how I speak, may it be nonsense or maybe ranting about traffic or even if it's sharing about my favorite outfit for the month," Anne said.
"I'm really honored that I got one million mark and it's still growing. So, I'm just happy that people are following and it's also a chance for me to follow the people I admire here and in Hollywood. So, it's like a world of interaction and instant communication," Anne added. She also thinks she reached her milestone because her followers can easily relate to her tweets.
After reaching the milestone, she previously tweeted, "Thanks for wanting to follow and read all the nonsense, craziness and random thoughts I like to share! I love Twitter for making it possible for me to have instant communication and feedback from you guys and also a way for me to follow the people I admire! Cheers guys and thank you again for the love and support! Waaaaaah. You all made my day! Love you all!!!x"
Life an open book
As for being chosen as Cosmopolitan Philippines's "Superstar," Anne honestly thinks that she's fun and fearless especially with how she handled her previous mishaps. "Well, my life has been such an open book to the public. People know talaga how fun and fearless I can be. Last year was very challenging in my life with the mishap that happened in Boracay, but I think it was the first time in my life that I became fearless. Worked with 'Showtime' the next day and after that, parang walang nangyari," Anne said.
And having experienced both challenges and triumphs, what does Anne have to say to Filipino women? "So, it just goes to show na as a woman, no matter what happens, I believe that the show must go on. Not the showbiz aspect in your life, but as a woman, you may have your ups and downs, emotional roller coaster, but life goes on. And I hope to be that fun and fearless female giving inspiration to others," Anne shared.
"From acting, now I'm facing singing. So, fearless talaga, I don't care," Anne teased. She advised everyone to go for what they want and face it fearlessly. "As long as you're not stepping on anyone's toes, go for what you want. And I hope to be an inspiration to others," Anne said.
by Yahoo Philippines

Why is Erwan Heusaff perfect for Anne Curtis?

Anne Curtis may be very busy with all of her showbiz commitments but she makes sure that she still spends quality time with boyfriend Erwan Heusaff. If you follow him in Twitter, you can say that he has some ways that is very much alike with Luis Manzano. While he's looks and the way he carries himself has similarities with Sam Milby. Seems like Anne already got the best of both worlds, Erwan is a combination of Anne's bestfriend (Luis) and greatest love (Sam). 

Anne's tweet last May 4:

Badminton and running with @erwanheussaff I kicked his butt at badi. Now to see who's the better sprinter! 

My favorite song for the month Feldberg - Dreamin. Thought i'd share it with you guys. Makes me think of @erwanheussaff Uyyyyyy. Sobrang Cheeeeeesy!

Erwan's tweet reply:

I feel pressured now! Um..Down by the Water by The Drums! uyyy  

For those curios with these songs, here it is:

Down By The Water
by The Drums

If you fall asleep down by the water baby i’ll carry you all the way home
x2
everybodies gotta love someone but i just wanna love you dear
everybodys gotta feel something i just wanna feel you my dear
i know its hard i know its harrdd i know its hard to be in this position
if they stop loving you i wont stop loving you
if they stop needing you i’ll still need you my dear
If you fall asleep down by the water baby i’ll carry you all the way home

x2
you gotta believe me you gotta believe me you gotta belive me when i say
the words forever
and whatever comes your way we’ll still me here together
i know its hard i know its hard but i understand you just take my hand
dear
If you fall asleep down by the water baby i’ll carry you all the way home
x2
oohh ohhh ohhh ( in tune of ^ ) x2

Dreamin
by Feldberg

I get all excited love
I think I need to hear some more
I think of you all the time
I still need to hear some more
I′m making up my mind right now
What you doing that for
I′m dreamin

Will you be my superstar
And drive a flashy sports car
Will you be my everything
And treat you like a real king
I′m dreamin dreamin of you
I′m dreamin I′m dreamin of you

Oh my god it′s getting late
I want to ask you on a date
I forgot to feed my cat
I′ll walk you over to your flat
Maybe I can stay a while
I′m dreamin

I just need some time to think
Do you want another drink
Will you be my everything
I′m dreamin dreamin of you
I′m dreamin I′m dreamin of you